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Drew Spence Interview and Fallout Shelter Music in Rapper’s Delite Magazine

December 28, 2011 1 comment

Two things that are pretty cool this week. Griffin Avid hooked me up with some questions about making music from a site called Producers Corner and couple of tracks I produced with Fallout Shelter got bundled with the newest issue of Rapper’s Delite Magazine.  The deal is, you can download a bunch of beats  for free in every issue or get a bunch more when you become  an MC Subscriber. There’s even some beats from my friend  Sean Maru; the writer for the Vintage Series.

Read this issue

Rapper’s Delite Magazine the Original Sugarhill Gang

Here’s the issue sampler so you can get an idea of what everyone donated.

And here is the interview hook up.

Drew Spence is the Owner and Editor in Chief of Producer’s Edge Magazine. It is a quarterly publication centered on the production of Hip Hop, R&B and Rap music. After creating a raucous underground radio show called the M-Train at Adelphi University 90.3 FM, Drew Spence worked as media editor for Don Diva’s Magazine D3 DVD. He creates music under several aliases that range from underground hip hop, Nu Jazz, pop to Electronic Dance Music. After collecting numerous accolades and glowing reviews, he has turned his attention to creating a modern journal for beat makers and music producers.

 ”Music production is the relationship between the creativity of the artist and the craftsmanship he is able to employ through the mastery of his tools.”

1. Sampling. How important is it in producing music?

There’s a distinction between sampling and using samples. For Rap and Hip Hop music to be accepted in a larger commercial sense, it had to be sell-able. Un-cleared samples became such a legal problem, that sample interpolation became the new sampling standard. Being able to create music without using the works of others is paramount for establishing a career in this modern industry.

2. Where do you see new producers making mistakes?

Sharing their music too soon. Every beat maker thinks it’s time to share a beat once it’s finished. You only get one chance to make a first impression. Why have someone come to your site or profile and hear unfinished music or tracks that are not up to par? It taints your image and lessens any confidence a potential customer could have about your music.

3. What software do you recommend for making beats? And why? And what do you use?

I don’t see an influence in a producer’s sound depending on what he uses. The most I hear is producers only using the very basics of their tools, because they haven’t taken the time to learn them properly.

4. To all those new aspiring producers reading this learning to produce music / make beats, what advice can you give them starting out?

Great writers do more reading than writing. If you intend to make great music, you need to understand the working behind what we consider to be the best music. That means knowing the history of your genre to understand where it has been, where it is going and gaining valuable insight to where it’s going next. Higher understanding also involves absorbing music outside of the genre you intend to produce.

5. What are the 3 most important steps to making beats?

I’d say One is choosing the direction of the instrumental which is tied to understanding the purpose behind creating the track. Making a story track? – then it means to be evolving and dramatic. Making something for lyricists? – then it needs to be open and have room for the vocal to lead the intensity. That’s the general principle.

Two, would be immersing yourself in the culture of the intended genre. They are different approaches to every genre, tempos, song length, arrangement and even complexity.

Lastly would be understanding the industry behind the marketing, promotion and selling of the music. Making battle track and presenting it in the same fashion as a club banga is a mistake.

6. Very few producers make it to the top of there career as a world famous producer. What’s the difference, in your opinion, between a famous producer and one who can’t seem to it? What do the ones that make it do that the ones don’t?

People that don’t make it fall in to two categories: ones that give up and those who don’t take advice from those around them. When you are sure that you know better than everyone around you and you are still not making forward progress, it’s time for a reality check.

7. Which do you prefer new producers start with when learning to make beats: Hardware or software? And Why?

Use whatever you’re attracted to. Understand the final delivery medium and be sure you are able to present your tracks in a proper industry format. You don’t need Pro Tools, but understanding how records are made should influence your early choices.

8. What makes a quality beat? What must it sound like? How do you know when you’re done?

A quality beat actually sounds like the instrumental to a full record. Many producers only present the foundation, which is enough to inspire the artist to create over the basic skeleton. Even in this open state, the track should indicate a general direction for the artist to build off of.

9. Should I go to school to learn more about music?

If you feel you learn best in a formal setting then yes, but don’t discount the life experience gained from internships and mentoring programs. Real world experience is invaluable in transforming yourself into a valuable asset in this production industry.

10. Any final thoughts or advice to aspiring producers?

Take the time you spend doing music seriously. You never know when your life will change course and music won’t be able to be your number one pursuit. When beat makers have the luxury or time to make music every day and to follow music as their number one interest, it should be cherished. Regrets based on the things you wished you did outweigh the things you wish you didn’t do. Do music, take it seriously. No one will take you seriously if you don’t take your music and art seriously.

Thanks you for supporting Producer’s Edge magazine.

And thanks to Producers Corner

Rapper’s Delite Magazine Issue 02 Sugarhill Gang + Free Beats!

December 26, 2011 1 comment
Rapper's Delite Issue 02 Fall 2011picture of Original Sugahill Gang

Rapper's Delite Issue 02 Winter 2011

issuu.com/producersedge/docs/rappers_delite_issue_02

Rapper’s Delite Magazine is back with their Winter 2011 Issue. It’s The Original Sugarhill Gang y’all! We’re taking you back to the first top 40 hip hop chart buster and dive into the movie based on their trials and tribulations entitled I Want My Name Back. This interview is a must read for any true hip hop head. Also in this issue, Grafh, Fred the Godson, Pac Div, Casey Veggies, Chuuwee, Emilio Rojas and film director Roger Paradiso.

A big thank you to DJ Cut Supreme for supplying us with the Sugarhill Mix. You can find the full mix spinning on our Soundcloud Page.

http://soundcloud.com/rappers-delite/sugarhill-mix

We are glad to present a free blast of beats in every issue

Spinning and Winning in this Issue

Fallout Shelter, Legasey, Neurologists, P.R.O. and Sean Maru

* Direct download link is found inside the Current issue. Thank you Producers for submitting your music.

 REVOLVE, GET INVOLVED AND EVOLVE

 RAPPERS!

Need Beats to write to? Need tracks for your next project? Become a More Content Subscriber to Rappers Delite Digital Magazine and get (more) FREE beats in every issue. We will slam your ears with over 20 rockin bangers in multiple styles. Each track comes with extra contact information to network with the producer.

 Get 4 issues of downloads for 9.95 or get 8 issues for only 14.95

Subscribe now and get the issue 2 starter kit instantly delivered to your booth.

www.RappersDelite.com

Producer’s Edge Magazine Issue 09 Special Holidaze FALL 2011

December 9, 2011 Leave a comment
Producer's Edge Issue 09 Cover Happy Holidaze

Are you Naughty or Nice with it?

Producer’s Edge Digital Magazine Issue 09 has dropped. This is a special Holidaze themed issue. It’s all about the giving and the getting- – ready to have a productive 2012 and beyond. We’ll rewind with tips for making better beats and finding your signature sound. By the end we’ll know if you’ve been Naughty or Nice.

Xtra Content Subscribers do not need to download any of the FREE content inside this issue. You will be getting every item included in your normal Issue Download Package. Check your email. This issue’s Download is 1 Gig in size and can be purchased separately.

This issue’s package contains samples from:

Big Fish Audio Southern Grilin

Big Fish Audio Grind Mode R&B

Big Fish Audio The Crate Ultimate Urban Samples

Big Fish Audio Beatage

Visit Big Fish Audio

Enjoy the Holidaze Season and be safe, full of sound and productive.

-Drew Spence, Editor in Chief Producer’s Edge Magazine.

Issuu Producer’s Edge issue 09 Holidaze Special

http://issuu.com/producersedge/docs/issue_09_producers_edge_fall_2011

Subscribe to the Producer’s Edge Downloads

READ PREVIOUS ISSUE or BUY their Downloads

Visit our Homepage

Happy Thanksgiving 2011 from Producer’s Edge Magazine (+ Free Sounds from Big Fish Audio)

November 24, 2011 2 comments

Happy Thanksgiving 2011 from Producer’s Edge Magazine

D.A. Da Future and Shea practice for a show

Clap yo hands, stomp your feet

Live and Direct

 

Sometimes I feel like a pastor trying to come up with a sermon when I try to connect my recent experiences or encounters into a meaningful theme. But it hit me this morning when I got up. See, I spent last night watching a live band rehearse a few numbers. They are preparing for a battle of the bands coming up on December 3rd. I was invited by Shea the Doll, who worked with me on the Domino Grey albums and D.A. the Future;  a skillful rapper making a big impact in my city. They needed a guitarist with both Soul and Rock so I called Jennifer Campbell from Issue 08 DJ Premier, Summer of Synths [http://issuu.com/producersedge/docs/pe_issue08_dj_premier] and in a few minutes a brand new member, with his electric guitar, walked into the session. Thanks Jen!

At first, the vibe was very studio-like and controlled- like practice-through repetition. Their band leader Curt, wanted more emotion and jamming and for everyone to loosen up. It wasn’t happening until the band started talking in-between run-throughs. Once they connected on a personal level, they were able to connect as a band.

D.A. the future and the band jam out

D.A. the future and the band jam out

Shea teh Doll and D.A. the Future work out ideas

Not every idea sounds good to the band.

Okay, here am me thoughts:

At times, our one-man-army production flow can become a dry and static experience. You rotate from instrument sound to instrument sound, never taking on the persona of someone who would be PLAYING THAT INSTRUMENT. Yeah, that’s a cool bassline, but no bass player would play the same pattern for the entire track. Same for all the other elements in your track, except maybe the person with the cowbell, who’s dating the main cat or his manager or the non-musician buddy. Where was I?

As (beat creating) producers taking on the huge task of creating all the music ourselves, we need to consider the Dynamics of Interplay the next time we construct a track. You might be saying: “Well shoot Drew Spence aint you about to give us a bunch of loops from Big Fish Audio- what a contradiction?!”

No, not really, there are numerous means of manipulating your samples into motion and adding life to your tracks.

1. Chop those loops. Avoid just using the 4 parts of intro, verse, bridge and hook and create subtle variations. Yes you can do more than double the snare.

2. Use effects (a slight EQ increase or decrease) to accent the drums for the hook or a huge change in Q at transition points.

3. Learn to modulate your bassline, over time, to create a light sweep over several measures.

4. When laying down drums from a sampled break beat, use additional versions of the different hits and avoid using only 1 snare, 1 kick and 1 hat element from an otherwise varying drum loop sample.

5. When creating drums from multi-sample pack, lay down the same pattern with different velocities so you have the same drums recorded at different intensity levels.

6. If you are creating from a limited palette, you can actually swap out drum elements. More than just swapping out the snare for a stick, you can trade between similar snares. I know you had a second choice for snare in that folder.

7. Instead of pattern recording, you know, tick tick tick of the metronome for 4 or 8 bars- try letting the track play and jamming over it for …well, until the track runs out. Use different areas to create longer loops instead of a short, repetitious perfect take.

8. Turn off that quantize. nuff said.

9. When creating different loops or manipulating loops, choose new defining names- instead of intro, bridge and hook, think about “verse with more energy”, “hook and louder hook” You get the idea.

10. And finally; try adding a traditional musician into your mix. A live player will give you energy to feed off of and if you roll with a drummer, you can experience tempo changes as a way to control the feel of a track.

Usually at the end of a sermon they pass the plate, instead, I’m hitting you with some free sounds from our good friends over at Big Fish Audio. Don’t forget to take advantage of their Thanksgiving sale and also support the companies that support us. Have a good Turkey day. Keep producing, keep creating.

-Drew Spence Producer’s Edge Magazine

Happy Holidays from the staff at PE Mag 2011

Big Fish Audio presents The Crate Ultimate Urban Samples $99.95

http://www.bigfishaudio.com/detail.html?512593#

Come discover a goldmine of pure and raw Hip Hop and R&B samples. You won’t find any construction kits here, but only the finest urban loops and hits around for your sampling pleasure. At nearly seven gigabytes of content, you’re sure to find new and inspiring material every time you start digging through this massive library. You’ll find everything here from over 2,000 amazing drum hits to guitar loops, orchestral hits, sound effects, and a whole lot more. In total there are over 6,000 individual loops and hits in this collection. Choose between the 24-bit WAV version or the 16-bit WAV version to suit your need. So come get yo samplin’ on with Big Fish Audio’s “The Crate: Ultimate Urban Samples”.

Subscriber’s Link to FREE SAMPLES

http://www.ProducersEdgeMagazine.com/GriffinAvid/2011Thanksgiving.zip

Happy Thanksgiving from Big Fish Audio

25% OFF all orders of $199 or more

 http://www.producersedgemagazine.com/ 

Read about a Battle of the Bands in New York on Dec 3rd

 

Happy Holidays from Producer’s Edge Magazine

December 24, 2010 1 comment

Happy Holidays from Producer’s Edge Magazine

I hope with all the running around and gift shopping, you didn’t forget to treat yourself to something nice. You should have your own list of ‘who’s been naughty and nice’. Take a look back at the year and really look at the people and resources that helped you advance. A number of companies have worked hard all year long to bring you the necessary tools to turn your vision into a sonic reality. Support them. Thank them through the honest support of their products and become an active member in their communities.

And so, for this holiday season and deep into next year, think about the people that turned your room into a studio, your lap top into work station and your keyboard into a….keyboard. If you can’t always spend, than spread the word about what works and what doesn’t in your production kit list. Part of the appreciation bends towards learning your tools. The elves up at the North Pole know what they’re doing and so should you. Give the gift of knowledge…to yourself by sitting down and mastering one of your main weapons. When you’re done, write that post, make a YouTube video and share a tip or tick.

And if you really catch the spirit, support the hard people that make the stuff that helps us make stuff. Happy Holidays from the Staff of Producer’s Edge Digital Magazine.

-Drew Spence Editor in Chief PE Mag  http://www.producersedgemagazine.com/

This holiday message is sponsored by Big Fish Audio.

Here is a free sampler of the Big Fish Audio release “Slammin Hip Hop Urban Pop”

Learn more about this product here:

http://www.bigfishaudio.com/detail.html?512085

[Looks like Scott Storch and Vanilla Ice had a kid. I think he looks festive enough. The loops are real cool too so I think this one would be a perfect fit for Christmas. – Xodus Phoenix]

[I didn’t know Sprite had a step team – Sean Derek]

The FREE SAMPLER is here:

http://www.ProducersEdgeMagazine.com/Griffinavid/xmas2010.zip

Enjoy!

-Griffin Avid

Halloween 2010 Spirits Verse Spirit (Free Sounds)

October 29, 2010 Leave a comment

Halloween 2010 Spirits Verse Spirit

With only a couple of months left in 2010, we begin to look towards the future and try to squeeze in a few more pushes before the year runs out. Halloween brings us the idea of ghosts, phantoms, unseen spirits and the choice between Trick or Treat.  If you’ve been pushing and grinding then you’ve undoubtedly seen a share of poliTricks and even been Treated unfairly. Just like an unseen spirit, the negative outlook and attitude of others can impact your forward momentum. It’s an invisible force that hampers your productivity and blurs your focus. We spend too much time worrying about the thoughts of others and ignoring our own spirit.

We were all given an inner source of strength. The spirit is ours to tap into when doubt and fear begins to eat away at our confidence. As Producers, we need to develop a work ethic that sheds distractions and maintains a clear focus on our goals. We need to root our belief systems in the concrete world of reality and only invest so much of our energies in the imaginary. It’s good to have dreams, not always good to be dreaming. Use your Spirit to make the right and productive choices and avoid being possessed by unseen spirits. This will bring you more Treats and fewer Tricks in the future.

-Drew Spence, Editor in Chief Producer’s Edge Digital Magazine

http://www.producersedgemagazine.com/

 

This 2010 Halloween blast is sponsored by Big Fish Audio.

Tekno Tool Box Vol.1


http://www.bigfishaudio.com/detail.html?512130

D.A.V.E. The Drummer has dug deep into his massive personal sound vault to share his inspiring custom loops and anologe sounds form his vast collection of synths he has collected over the past 15 years.

Now you have the chance to explore D.A.V.E. The Drummer’s personal sound collection first hand. In brief, this pack contains over 1100 loops, 696 drum hits and a fantastic selection of 353 Fx sounds, a vast collection of synths, vocals, & one shots as well as Kontakt and abelton files for additional flexibility.

With over 1.6 gigs of total Techno we feel this will soon become your go to sound collection to explore the possibilities of Techno music.

http://www.bigfishaudio.com/detail.html?512130

$39.95 Available as instant download!

Xtra Content Subscribers to Producer’s Edge will be receiving a larger sampling of this package. To subscribe, visit this link.

http://www.producersedgemagazine.com/subscriptionspage.asp

XC Subscribers do not need to download the FREE package.

Internet link for FREE Tekno Tool Box sample

http://www.ProducersEdgeMagazine.com/Griffinavid/2010halloween.zip

 

Thank you for supporting Big Fish Audio and Producer’s Edge Digital Magazine.

Labor Day 2010 All Work and No Play (free sounds)

September 3, 2010 Leave a comment

Labor Day 2010 All Work and No Play…

Grind, grind, grind. I get it. Of course you’ve been at it. You didn’t slow down a bit this summer. You can’t afford to- or at least, that’s what you told yourself. Well I suggest a break in the action to evaluate your progress, production and plan. In Basketball and Football there’s a halftime to analyze, adjust and even devise a new strategy. In Boxing, it’s the break in-between rounds where the pugilist receives new instructions. And just like a boxer, while you’ve been fighting, all kinds of people have been yelling at you and telling you what to do- including the guy at home sitting on his couch drinking beer and eating chips and dip. Even he knows better than you what you should be doing.

Why not take a break and decide for yourself what voices you should be listening to? There may be a very logical and sensible strategy at work, but it’s up to you and only you to execute it. While you think, let’s do one more thing. Lets’ appreciate the work of others. How about for an entire day, we decide to hold off on making beats and listen to music instead? Who knows that might just remind us why we are working so hard in our studios.

-Drew Spence

Editor in Chief, Producer’s Edge Digital Magazine

We intend to help your return to the grind a splendid moment with the help of Big Fish Audio. They certainly do not take breaks over there. Right now, we’re exploring a package called Detroit Soul. It’s live music inspired by the Motor City sound. If you’re tired of digging the same sounds everyone is using then this is a unique flavor to add to your production. 28 huge construction kits.

Check out Detroit Soul

And on the flip side, if you’ve been working so hard at the game of life, that you haven’t been able to get to music, then Urban Nation is the well-rounded package of hip hop, R&B and pop material. You can’t lose going with this offering either. Think a bit and then get back to it, clearer, fresher and bigger. Thank you Big Fish Audio.

Check out Urban Nation

As with all of our blasts and free tool sets, the reading public gets a dose and XC Subscribers get much more.  If you’re a subscriber, check your mailbox for the eXtra Content goodies. It will also have Bonus content (a sampling of the Timbaland Producer kit) from our own StudioAVX.com.

The free sounds are here

http://store.payloadz.com/details/844171-Music-Rap-and-Hip-Hop-2010-Labor-Day-FREE.html

You can subscribe here.

http://www.producersedgemagazine.com/subscriptionspage.asp

And read the magazine here….

http://www.producersedgemagazine.com/

Stay safe and productive.